Profile

The Bachelor of Management programme at Universitas Widyatama is one of the best in Indonesia, as shown by its A accreditation from BAN-PT and the Best Business and Management School award from MIX SWA magazine. Founded in 1979 by the late Prof. Dr. Hj. Koesbandijah Abdoel Kadir, MS, Ak., the programme continues to attract many applicants every year. It aims to equip students with relevant management knowledge and skills so that they are competent to face the world of work and global developments.

Vision

To produce professional human resources in management who meet the needs of industry and society, grounded in information technology, of noble character, continuously keeping pace with the development of knowledge, and able to compete in the global environment by 2028.

Mission

  1. To provide undergraduate higher education in management in the fields of Digital Marketing Management, Digital Financial Management, Human Capital Management, Operations Management, and Entrepreneurship Management.
  2. To develop partnerships with a wide range of institutions to create links and relevance between education and the needs of industry and society.
  3. To deliver learning that involves practitioners from industry and to develop up-to-date curricula and learning designs aligned with industry developments.
  4. To conduct research and community service that support the development and application of management and business knowledge, involving students.

Objectives

  • Able to adapt to the working environment they enter
  • Able to apply the knowledge and skills gained during their studies
  • Able to create new jobs
  • Able to work in a team with specific targets
  • Able to build work and business networks
  • Able to compete at the global level
  • Able to generate development ideas and coordinate others to realise them

Targets

  • Improving the quality of learning, the educational efficiency rate, study duration, and the time alumni wait to find employment
  • Improving the programme’s accreditation standing
  • Improving the quality of e-learning courses
  • Improving the quality of research based on problems in society to gain recognition
  • Improving the quality of research-based community service
  • Increasing the number of lecturers with doctoral degrees and the academic ranks of associate professor and professor
  • Increasing lecturers’ Tridharma activities at other institutions and improving their qualifications
  • Increasing student numbers
  • A programme to improve facilities and infrastructure
  • Improving support for publication in Scopus-indexed international journals
  • A programme to increase research output and patents
  • A programme for student achievement in academic and non-academic fields
  • A programme for product and market development
  • Improving the programme’s non-academic reputation