Widyatama University’s Undergraduate Management Study Program is one of the best Management study programs in Indonesia, in accordance with the Vision of the Study Program and this is evidenced by the Accreditation rating of the Undergraduate Management Study Program which is always A by BAN PT, and the large number of applicants who try to enter the Bachelor Management Study Program every Admission New students at Widyatama University, Undergraduate Management Study Program also won the title of Best Business and Management School from MIX SWA magazine, an undergraduate Management study program already exists and has contributed to educating the nation in the field of management at the initiative of the founder (late) Prof. Dr. Hj. Koesbandijah Abdoel Kadir, MS, Ak., Chairman of the Governing Body of the Widyatama Foundation which in 1979 managed the Bandung College of Economics (STIEB) with the Bachelor of Accounting program and the Bachelor of Management program. And it is the main goal of high school students to continue their studies at the undergraduate level in the field of Management. The educational activities organized by the above educational institutions aim to equip students with knowledge and skills that are relevant to the needs of society (competence-based), able to adapt to the work environment later and be able to keep abreast of progress in a global atmosphere.
S1 Management Study Program Vision
Becoming one of the best Management Study Programs in Indonesia that produces excellent Human Resources in Management and Business who can adapt to developments in science, technology and art in a global environment.
S1 Management Study Program Mission
- Organizing undergraduate level management higher education programs in the fields of Marketing Management, Financial Management, Human Resource Management, Operational Management, Entrepreneurship and International Business.
- Develop institutional cooperation to create linkages and relevance of education to the needs of industry and society.
Applying the SCL (Student Centered Learning) learning method and internships in the industry. - Striving for a learning process by involving practitioners from industry as guest lecturers in certain subjects and always updating the curriculum and learning plans to build graduate excellence in the fields of Management and Business.
- Carrying out research and community service activities that support the development and application of knowledge in the fields of Management and Business by involving students in research and community service programs, and activating the role of a business incubator.
Objectives of the Undergraduate Management Study Program
- Able to adapt to the work environment entered
- Able to apply the knowledge and skills acquired during the study
- Able to create new jobs
- Able to work in a work team that has a specific target
- Able to build work/business networking
- Able to compete at the global level
- Have development ideas and able to coordinate to realize the idea
S1 Management Study Program Targets
- Graduates have the ability to speak English both spoken and written well
- Increasing graduates (alumni) who work in foreign companies both at home and abroad
- Increasing the number of foreign students
- Increasing the number of international cooperation
- Increase the number of digitization courses and information systems
- Improving Presentation Lecturers have the functional positions of Head Lecturer and Professor
- Improving the presentation of lecturers with doctoral degrees
- Maintaining A accreditation
- Increase the number of grants obtained, both study program grants and grants through individual lecturers
- Increasing the MoU and the realization of national and international cooperation
- Increasing the number of lecturers’ intellectual property rights (IPR, patents, etc.)
- Increasing national and international publications of lecturers
- Increasing the number of lecturers’ PKM activities and also the benefits (impact) for the community or stakeholders