Curriculum

The 2024 Curriculum of the Bachelor of Management programme is designed on an Outcome-Based Education (OBE) approach, giving students the flexibility and wide choice to gain knowledge, insight, and experience that strengthen expertise in line with their interests. The programme offers five specialisations: Digital Marketing Management, Digital Financial Management, Human Capital Management, Operations Management, and Entrepreneurship Management.

2024 Curriculum · Outcome-Based Education

Course Distribution by Semester

An eight-semester learning journey, from foundations in economics and business to a chosen specialisation, off-campus learning (MBKM), and the final thesis.

144total credits (SKS)
8semesters
5specialisations
20credits of MBKM
Specialisation

Choose your specialisation

All specialisations sit within the Bachelor of Management programme, leading to the Sarjana Manajemen (S.M.) degree with LAMEMBA Unggul (Excellent) accreditation. Students take the same courses in Semesters I–IV, then focus on one specialisation in Semesters V–VI. Select a specialisation to see its profile and curriculum.

Specialisation

Digital Marketing Management

Building brands and moving markets in the digital era.

This specialisation equips students to understand consumer behaviour, build brands, and design data-driven marketing strategies, from market research to sales and distribution management integrated with ERP systems.

Highlights

  • ERP Sales & Distribution certification
  • Marketing projects based on real cases

Career prospects

  • Marketing Manager
  • Digital Marketing Specialist
  • Business Analyst
  • Marketing Consultant
  • Business Researcher

Aligned with industry trends

  • E-commerce
  • Social commerce
  • Data analytics

Specialisation courses 17 cr

  • Sem V(e) Consumer Behaviour3
  • Sem VBranding3
  • Sem VI(Seminar) Marketing Management3
  • Sem VIStrategic Marketing3
  • Sem VIMarketing Management Project2
  • Sem VIERP Sales & Distribution3
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Specialisation

Digital Financial Management

Managing finance and investment with the power of technology.

This specialisation explores financial theory and technology, financial statement analysis, and investment and portfolio management, enabling students to make data-driven financial decisions and operate ERP-based financial systems.

Highlights

  • ERP Finance certification
  • Hands-on investment and portfolio analysis

Career prospects

  • Financial Manager
  • Financial Analyst
  • Business Analyst
  • Financial Consultant
  • Business Researcher

Aligned with industry trends

  • Fintech
  • Digital banking
  • Retail investment

Specialisation courses 17 cr

  • Sem VFinancial Theory and Technology3
  • Sem VFinancial Statement Analysis3
  • Sem VI(Seminar) Financial Management3
  • Sem VIInvestment and Portfolio Analysis3
  • Sem VIFinancial Management Project2
  • Sem VIERP Finance3
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Specialisation

Human Capital Management

Developing talent, driving organisations.

This specialisation covers performance and compensation management, training and development, and talent management to build high-performing human capital, supported by hands-on practice with ERP-based HR systems.

Highlights

  • ERP Human Resources certification
  • HR management projects in organisations

Career prospects

  • HR Manager
  • Talent Development Specialist
  • Organizational Consultant
  • Business Analyst
  • Business Researcher

Aligned with industry trends

  • Talent management
  • People analytics

Specialisation courses 17 cr

  • Sem VPerformance and Compensation Management3
  • Sem V(e) Employee Training and Development3
  • Sem VI(Seminar) Human Resource Management3
  • Sem VIHuman Resource Management Project2
  • Sem VI(e) Talent Management3
  • Sem VIERP Human Resources3
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Specialisation

Operations Management

Making business run efficiently, from suppliers to customers.

This specialisation covers supply chain management, logistics, and quality management to design efficient and reliable business processes, complemented by hands-on ERP-based procurement practice.

Highlights

  • ERP Procurement certification
  • Operational process improvement projects

Career prospects

  • Operations Manager
  • Business Consultant
  • Business Researcher

Aligned with industry trends

  • Lean management
  • Quality control

Specialisation courses 17 cr

  • Sem V(e) Supply Chain Management3
  • Sem VLogistics Management3
  • Sem VI(e) Quality Management3
  • Sem VI(Seminar) Operations Management3
  • Sem VIOperations Management Project2
  • Sem VIERP Procurement3
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Specialisation

Entrepreneurship Management

From idea to a growing business.

This specialisation sharpens the ability to spot opportunities, negotiate, and design business models across the creative economy, social entrepreneurship, and international markets, then put them into practice through a start-up project.

Highlights

  • Entrepreneurship & Start-up Project
  • Developing business models ready to launch

Career prospects

  • Entrepreneur
  • Startup Founder
  • Business Researcher

Aligned with industry trends

  • Startup ecosystem
  • Creative economy

Specialisation courses 17 cr

  • Sem VNegotiation and Conflict Management3
  • Sem V(e) Creative Economy3
  • Sem VI(e) Social Entrepreneurship3
  • Sem VIBusiness Model Development3
  • Sem VIEntrepreneurship & Start-up Project2
  • Sem VIInternational Entrepreneurship3
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Select a semester to see its courses. Bar height shows the credit load.

Foundation · C1–C3Reinforcement · C3–C4Specialisation · C4–C5Creation · C6
Semester I · Foundation · C1–C3

Semester I

The opening semester builds foundations in economics, business, accounting, and digital literacy.

18credits
  • MKU00001–052 cr
    Religious Education
    Choose one according to religion: IslamCatholicProtestantHinduBuddhist
    MKWK
  • MKU000062 cr
    (e) Pancasila Education
    MKWK
  • MAN611013 cr
    Mathematics for Economics and Business
  • UTM000012 cr
    Digital Literacy
  • FEB611013 cr
    (e) Introduction to Business
  • FEB611023 cr
    Introduction to Accounting
  • FEB611043 cr
    Microeconomics
Semester II · Foundation · C1–C3

Semester II

Completes the foundations in management, statistics, language, and international business.

18credits
  • MAN621023 cr
    Introduction to Management
  • MAN621033 cr
    (e) International Business
  • MKU000082 cr
    (e) Indonesian Language
    MKWK
  • FEB621053 cr
    Macroeconomics
  • FEB621063 cr
    Business Statistics
  • MKU000072 cr
    (e) Civic Education
    MKWK
  • MAN621042 cr
    English for Working Professional
Semester III · Reinforcement · C3–C4

Semester III

The four core management functions (finance, HR, operations, marketing) are studied side by side.

21credits
  • MAN611053 cr
    Financial Management
  • MAN611063 cr
    Human Resource Management
  • MAN611073 cr
    Operations Management
  • MAN611083 cr
    Marketing Management
  • MAN611093 cr
    Management Accounting
  • MAN611103 cr
    Taxation
  • UTM611033 cr
    Entrepreneurship
Semester IV · Reinforcement · C3–C4

Semester IV

Strengthens research methods, quantitative analysis, leadership, and digital marketing.

20credits
  • FEB621073 cr
    Business Research Methodology
  • MAN621113 cr
    Budgeting
  • MAN621123 cr
    (e) Leadership and Organisational Behaviour
  • MAN621133 cr
    (e) Digital Marketing
  • MAN621143 cr
    Advanced Financial Management
  • MAN621153 cr
    Quantitative Methods for Business
  • MAN621162 cr
    Business Communication
Semester V · Specialisation · C4–C5

Semester V

Students choose one of five specialisations, supported by ERP, strategy, and data analysis courses.

21credits

Core courses

  • FEB611083 cr
    ERP Fundamental
    Certified
  • UTM000033 cr
    Certification of Language Proficiency (CLP)
    Certified
  • FEB611093 cr
    Strategic Management
  • MAN611173 cr
    Project Management
  • MAN611183 cr
    Data Analysis

Specialisation courses choose one specialisation · 6 credits

Human Capital Management
  • MAN61219Performance and Compensation Management3
  • MAN61220(e) Employee Training and Development3
Digital Financial Management
  • MAN61221Financial Theory and Technology3
  • MAN61222Financial Statement Analysis3
Digital Marketing Management
  • MAN61223(e) Consumer Behaviour3
  • MAN61224Branding3
Operations Management
  • MAN61225(e) Supply Chain Management3
  • MAN61226Logistics Management3
Entrepreneurship Management
  • MAN61227Negotiation and Conflict Management3
  • MAN61228(e) Creative Economy3
Semester VI · Specialisation · C4–C5

Semester VI

Deepens the specialisation through seminars, projects, and ERP-based certification.

20credits

Core courses

  • MAN621292 cr
    (e) Business Law
  • MAN621302 cr
    (e) Business Sustainability
  • MAN621313 cr
    Capital Markets
  • MAN621322 cr
    Power BI for Business

Specialisation courses choose one specialisation · 11 credits

Human Capital Management
  • MAN62233(Seminar) Human Resource Management3
  • MAN62234Human Resource Management Project2
  • MAN62235(e) Talent Management3
  • MAN62236ERP Human Resources3
Digital Financial Management
  • MAN62237(Seminar) Financial Management3
  • MAN62238Investment and Portfolio Analysis3
  • MAN62239Financial Management Project2
  • MAN62240ERP Finance3
Digital Marketing Management
  • MAN62241(Seminar) Marketing Management3
  • MAN62242Strategic Marketing3
  • MAN62243Marketing Management Project2
  • MAN62244ERP Sales & Distribution3
Operations Management
  • MAN62245(e) Quality Management3
  • MAN62246(Seminar) Operations Management3
  • MAN62247Operations Management Project2
  • MAN62248ERP Procurement3
Entrepreneurship Management
  • MAN62249(e) Social Entrepreneurship3
  • MAN62250Business Model Development3
  • MAN62251Entrepreneurship & Start-up Project2
  • MAN62252International Entrepreneurship3

The specialisation (Seminar) course must be passed with at least a B as a prerequisite for the final thesis. For the Entrepreneurship Management specialisation, this role is filled by Business Model Development.

Semester VII · Creation · C6

Semester VII

A competency-based MBKM package for a full semester: certified internships, independent study, student exchange, entrepreneurship, research, humanitarian projects, or village development.

20credits
  • MBK000014 cr
    Problem Solving
    MBKM
  • MBK000023 cr
    Adaptability
    MBKM
  • MBK000033 cr
    Teamwork
    MBKM
  • MBK000044 cr
    Critical Thinking
    MBKM
  • MBK000053 cr
    Creativity
    MBKM
  • MBK000063 cr
    Communication
    MBKM

All six courses are recognised from the MBKM activity students complete over one full semester.

Semester VIII · Creation · C6

Semester VIII

The culmination of study: independent research and writing the final thesis.

6credits
  • MAN622616 cr
    Final Thesis
    Practicum

Students choose one specialisation in Semester V and take six specialisation courses (17 credits). One Religious Education course is taken according to the student’s religion.