Bachelor of Management, ready to lead business in the digital era
An outcome-based 2024 curriculum, ERP-certified courses, five specialisations, and a full semester of off-campus learning (MBKM).
FACULTY OF ECONOMICS AND BUSINESS · UNIVERSITAS WIDYATAMA
One programme, five specialisations
In the Bachelor of Management programme, students build a strong foundation in management, then focus on one of five specialisations from the fifth semester. Select a specialisation to see its profile and curriculum.
Digital Marketing Management
- Consumer Behaviour
- Branding
- Strategic Marketing
- ERP Sales & Distribution
Digital Financial Management
- Financial Technology
- Financial Statement Analysis
- Investment & Portfolio
- ERP Finance
Human Capital Management
- Performance & Compensation
- Talent Management
- Training & Development
- ERP Human Resources
Operations Management
- Supply Chain
- Logistics
- Quality Management
- ERP Procurement
Entrepreneurship Management
- Creative Economy
- Business Models
- Social Entrepreneurship
- Start-ups
Why Management at Widyatama?
Expert Faculty
Learn directly from lecturers who combine academic expertise, research, and real business practice, and who mentor students closely from the first semester through the final thesis.
Industry-Relevant Curriculum
An outcome-based 2024 curriculum with data analytics and ERP-certified courses in finance, human resources, marketing, and operations.
Broad Career Prospects
Managers in manufacturing and service companies, management and business consultants, academics, and successful entrepreneurs.
Start your journey in Management at Universitas Widyatama
Admission pathways, schedules, and fees are available on the Universitas Widyatama admissions portal.
